A franchise is only as successful as its franchisee. If the franchisee does well the good results percolate to the franchisor as well. The performance of each franchisee has a role to play in the success of the franchise and thus for us, it is important that each of the INIFD Gurukul franchisee spread in different cities of India runs a flourishing enterprise. Paramount to this happening is a strong relationship that must exist between a franchise and its franchisees. It is not too difficult to build a strong franchisee – franchisor relation if both parties keep certain aspects in mind.
Maintaining Cordial Relations
Though it is one of the most inexpensive ways of building a strong franchisee franchisor relation, it is also the most effective and the first step in building a strong bond. We as INIFD Gurukul franchisor always work hard to maintain cordial relations not only with our valuable franchisees but also with our customer and vendor base.
Since the world is moving to a technological advance era, we at INIFD Gurukul not only try to add the technological advancements to our franchise model but also assisting our franchisees in learning and adapting to it. Both parties are ultimately going to reap the benefits of the latest technology. This is an important take away for any franchisor who wants to build a successful franchise business.
Reap the Benefits of Social Media
If the franchisor provides a good social media platform to the franchisee, it helps in acquiring a large customer base. Most customers and potential customers today rely on social media to garner information about any business. We always keep sharing the achievements and progress that our franchisees achieve on social media in order to boost their motivation and our franchisees also get pumped up to work with full enthusiasm.
Although social media does have its role to play, no one can deny the role of advertising done through traditional ways. Print media, audio, and video mediums and all similar platforms must be utilized by the franchisor for promotions. Having a good PR team in place also helps in boosting sales. We at INIFD Gurukul usually help our franchisees in media advertisements and educate them about the importance of advertising their franchise locally.
A franchisor must share his expertise with the franchisee regarding not only acquiring customers but also retaining them. Only when we share our expert knowledge, our franchisees can adapt thus getting one step closer in building a successful franchise business. This includes tips like undertaking email marketing where bulk emails are sent to the customer database or engaging customers through social media and website schemes.
Where there are customers involved there are bound to be complaints regarding the product or the service. We are actively involved with our franchisees in getting to know the complaints being received so that solutions can be formulated at the centralized level. A solution derived at will be beneficial to all the franchisees associated with us. Thus we advise our franchisees to receive complaints with an open heart and resolve them, only then you can win the trust & hearts of prospective customers.
Though the fact remains that a franchisee gets an established platform from the franchisor which includes streamlined procedures, standardized products or services, and a brand name. But it is you, the franchisee who is in direct contact with the end customers, It’s you who gets to know first of any changes that the clients or customers desire to see in the service. So we usually believe in conducting regular meetings and maintain a healthy two-way communication street where we – the franchise business owner can take into consideration the feedback or recommendations that our franchisees might have.
If you are a franchise owner or a franchisee who is struggling to build a strong franchisee – franchisor relation, follow the above steps and see how the world changes for you.